Digital
Identity
An AR-driven social network. We replaced static chat with interactive masks, video editing, and a smart feed to boost user engagement.
The Challenge
We built an AR-first platform. It replaces awkward introductions with interactive masks. Deep video editing and personalized content feeds drive retention. It makes networking fun again.
Core Modules
We integrated AR filters, audio processing, and a complex ranking algorithm. Users create high-quality content directly on their phones.
AR Studio
Third-party AR integration. Users record video, apply visual effects, and layer custom music tracks instantly.
Smart Feed
A 9-factor ranking engine. It analyzes location, watch time, and interaction history to curate personalized content.
Digital Shop
Explore, buy, and gift masks. Users set visibility levels for total comfort — from fully open to completely anonymous.
The Impact
System engagement metrics post-launch.
Half of all users who signed up in the first month came back the next. The AR filters kept them curious.
Average session length. Users spent nearly a third of their daily social media time inside the app.
More than one in four daily active users returned every single day. The feed algorithm learned fast.
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